Tiiu has been committed to the world of lingerie for more than a decade. It’s a sophisticated and complicated world. Now, with the blessing of experience, she has learned to make things simple, in other words, travel light! It’s the art of living life with fewer hassles. And while on that road, TUUB is one such milestone. Making things together with the help of people you love to admire and respect. Working on TUUB offers a wide spectrum of that and more. Amen. 

Why or how did TUUB come up? The idea was always in the air – so logical, simple, playful and sustainable. Part of the inspiration was the innovative recycled fabric from Italy. 

We just named it TUUB.